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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. The Multichannel Marketing Report 2023 shows Facebook consistently outperforming the former king of online sales, Google Shopping, in a number of categories, including fashion apparel. Social commerce value will keep on growing.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling? It’s not true.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence. Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. Brands can also feed that Tubi data into platform-agnostic measurement technology to understand how their Tubi investments impact their larger multichannel marketing strategy.

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Lesson Learned: Cheaper Is Not Always Better

RetailMinded

Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . That’s what happened for Driveline Baseball , a multichannel B2C company established in 2008 and based in Kent, Washington, that specializes in data-driven baseball performance training. Brightpearl is definitely a staple for us!

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5 Digital Marketing Trends Brands You Should Pay Attention To

Retail TouchPoints

Originally predicted to happen in 2024, digital video is anticipated to represent 52.3% (three hours and 11 minutes daily) of viewing time this year, while traditional TV will represent 47.7% (two hours and 55 minutes daily).

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