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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% of all retail sales ( eMarketer ). When it comes to large retailers and department stores, 58.2%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Ecommerce retail sales are projected to grow 14.3%

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. US retail ecommerce revenue was just $285.9 growth this year. million by 2022.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Mobile retail commerce sales grew 31.5% By 2022, mobile retail revenue will pass $432 billion, a 25.1% By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. Omnichannel retailers Kohl’s and Nordstrom Inc. May 11 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Total retail sales will reach a record $5.86 Retail sales will remain steady at around 3.5% Retail sales will remain steady at around 3.5% yearly growth, with ecommerce at 13% and total retail at 3.4%.

eCommerce 148