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Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024

ROI Revolution

Third-party cookie deprecation is now slated for the second half of 2024. Google is currently developing and testing Privacy Sandbox APIs that will replace the third-party cookie while still allowing brands and retailers to provide targeted advertising. Now, third-party cookie deprecation won’t happen for another two years.

Blog 78
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The State of Paid Search & PPC Strategy

ROI Revolution

Search ad spending makes up 41% of all digital ad spending. Paid Search CPC Growth. At the beginning of the COVID-19 pandemic , paid search ad spend declined significantly as brands and retailers reduced their budgets in light of all the uncertainty. search ad spending grew 46% in 2021 to reach $84.7 Read the blog.

PPC 78
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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 by 2024, with overall ad spend approaching $76 million by 2025. Influencer marketing spend will surpass $3 billion for the first time this year and is expected to reach the $4 billion milestone in 2022. growth expected year-over-year. eMarketer).

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

By 2024, CTV ad spend will be more than double what it was in 2021, reaching $29.5 Google for Retail. CTV refers to television sets that stream video over the internet through devices like a smart TV, gaming console, or over-the-top (OTT) device like the Amazon Fire Stick or Roku. billion this year. In 2019, CTV ad spend was just $6.4

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% of all retail sales ( eMarketer ). When it comes to large retailers and department stores, 58.2%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. US retail ecommerce revenue was just $285.9 growth this year. million by 2022.

eCommerce 148