Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024
ROI Revolution
JULY 29, 2022
Third-party cookie deprecation is now slated for the second half of 2024. Google is currently developing and testing Privacy Sandbox APIs that will replace the third-party cookie while still allowing brands and retailers to provide targeted advertising. Now, third-party cookie deprecation won’t happen for another two years.
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