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The State of Paid Search & PPC Strategy

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
PPC Mobile Social Media Search Marketing 78
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How to Use Beacon Data With Paid Search and Social Campaigns

Kissmetrics

FEBRUARY 1, 2021

dollars by 2026. When a nearby mobile device recognizes the identifier, they connect. Benefits of Using Beacon Technology for PPC and Paid Social Campaigns. When Carrefour installed beacons in 28 of its high-traffic Romanian stores, they saw a 400 percent increase in mobile app engagement. billion U.S.

Technology 306
Technology Mobile Improvements SEO 306
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