How to Use Beacon Data With Paid Search and Social Campaigns
Kissmetrics
FEBRUARY 1, 2021
By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. dollars by 2026. When a nearby mobile device recognizes the identifier, they connect. Benefits of Using Beacon Technology for PPC and Paid Social Campaigns.
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