Retail TouchPoints

FEBRUARY 17, 2021

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

NOVEMBER 10, 2023

And those numbers will only grow, with Group M predicting that retail media advertising will increase 60% by 2027, exceeding the expected growth for all digital advertising. ad spending by 2027. Emarketer estimates that retail media networks will bring in $106 billion in U.S. Back to top Why is retail media growing so fast?

Retail 298

Retail Social Media Multi-channel Channel 298

Korona

JANUARY 26, 2023

Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. However, choosing the right POS software can be difficult, especially if running a multi-channel retail operation. million by 2027.

Point of Sale 52

Point of Sale Payment Services Multichannel Payments 52