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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. billion by 2027, with a compound annual growth rate of 19.9% The global loyalty management market stood at $2.47 billion in 2019 and is projected to reach $10.02

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 286
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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Success lies in understanding customer data and using digital experience insights to improve CX across the board. Ecommerce sales are expected to hit $6.3

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Marks & Spencer Expands Sportswear Offering with Puma and Reebok on The Sports Edit Platform

365 Retail

from 2022 to 2027. M&S is capitalising on this growth by enhancing its sportswear offerings, integrating third-party brands that complement its own-brand range, with branded footwear, leggings, sweat tops, and outerwear proving especially popular among M&S customers. million items annually.

Apparel 59
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Retail Media: Everything You Need to Know

Retail TouchPoints

And those numbers will only grow, with Group M predicting that retail media advertising will increase 60% by 2027, exceeding the expected growth for all digital advertising. ad spending by 2027. Emarketer estimates that retail media networks will bring in $106 billion in U.S. Back to top Why is retail media growing so fast?

Retail 268
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Why Brands Should Consumerise B2B Experiences

ESW

A forecast from Forrester predicts that the volume of transactions in B2B sales will exceed $3 trillion by 2024 and that ecommerce sales will account for almost 25% of total US B2B sales by 2027. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

B2B 78
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ecommerce in Nigeria – tips for success

Payoneer

With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027. billion in 2023, with a projected annual growth rate of 6.33% (CAGR 2023-2027). The Nigerian ecommerce market’s contribution to the global growth rate in 2023 is expected to be over 25%.