Four Ways Retailers can Boost Retail Media Network Profitability
Retail TouchPoints
APRIL 25, 2024
Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% However, there is a growing need for technological advancement in this market, particularly in terms of improved targeting and data strategy.
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