Inflow Insights
APRIL 3, 2020
That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). 5: Improve and Optimize Your Branded Search Marketing Campaigns.
Inflow Insights
JANUARY 20, 2021
Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.
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Inflow Insights
APRIL 16, 2019
Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Apparel & accessories saw the sharpest decline at 16.4% sales growth.
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Apparel & accessories saw the sharpest decline at 16.4% sales growth.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Apparel & accessories saw the sharpest decline at 16.4% While B2C businesses will hopefully start recovering in the coming months, B2B recovery will likely take longer to bounce back.
ROI Revolution
JULY 1, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Apparel & accessories saw the sharpest decline at 16.4% sales growth.
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