Why Nike should ‘Just Do It’ on Amazon: Nike case study
Jumpshot
SEPTEMBER 15, 2016
Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. Nike.com path-to-purchase analysis. Nike is the biggest name in sports.
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