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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. Nike.com path-to-purchase analysis. Nike is the biggest name in sports.

Mobile 74
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. They’ll become 40% of the consumer base in 2020. Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020!

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June 2019 Monthly Marketing Recap

ROI Revolution

As promised, an update: It will take some time for the effects to be fully felt, but 53% of small-midsize retailers report that the tariffs are hurting sales. Marketing News Highlights. We learned a ton about D2C, hybrid marketplaces, AI and personalization for marketing, and more. Wayfair Tax Decision. Last June, the U.S.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With nearly half of all search clicks, mobile fully surpassed desktop in 2016. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic. Text ads on mobile, however, continue to hold their own. Google (YOY).

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). US online grocery sales surged 54% to reach $95.8 With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148