Why Nike should ‘Just Do It’ on Amazon: Nike case study
Jumpshot
SEPTEMBER 15, 2016
But the most intriguing finding (and perhaps the most actionable insight), is that nearly one fifth of Nike’s online sales driven by marketing campaigns are not rightfully attributed to those campaigns, as they take place on third party marketplaces. Nike.com path-to-purchase analysis. Product View Rate. Checkout Initiation Rate.
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