article thumbnail

Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

The ROI team’s plan was to push additional product categories (apparel and fashion in particular), modify account structure to accommodate branded breakouts, and schedule budget updates to maximize coverage and improve efficiency. Major Apparel Brand Sees 207% Cyber Week Revenue Increase. Industry: Apparel.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

With consumers remaining strong in their online habits, Shopify’s gross merchandise volume (GMV) surged 40% in Q2 2021. Shopify’s total revenue grew 57% year-over-year in Q2 2021, with Shopify’s merchants generating an additional $1.1 COVID-19’s impacts on the apparel industry. September 30. September 9.

eCommerce 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9% Myriad categories saw significant growth, with apparel topping other industries at 667% year-over-year growth. COVID-19’s impact on the apparel industry. Infographic] Apparel Trends, Stats, + Metrics for 2021. respectively.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.

eCommerce 193
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Apparel & accessories saw the sharpest decline at 16.4% COVID-19 industry updates: automotive, apparel, & gaming. Apparel sales are continuing to decline, with U.S.

eCommerce 195
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

COVID-19’s impact on the apparel industry. Casual apparel brands thrived in 2020 with consumers spending more time at home. Prior to the pandemic, non-active casualwear made up over half of the overall apparel industry’s annual sales. Infographic] Apparel Trends, Stats, + Metrics for 2021. Paid search + the pandemic.

eCommerce 158
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Myriad categories saw significant growth, with apparel topping other industries at 667% year-over-year growth. COVID-19’s impact on the apparel industry. Casual apparel brands thrived in 2020 with consumers spending more time at home. Infographic] Apparel Trends, Stats, + Metrics for 2021. Paid search + the pandemic.

eCommerce 148