The new toy store experience

Retail Dive

Toys R Us went bankrupt years ago and hasn't really been replaced. Here's how others are designing experiences for a digitally enabled generation

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Target to Triple Disney Shop-in-Shops to 160 Stores as Holiday Toy Rush Nears

Retail Touch

The news of the Target-Disney expansion comes on the heels of Macy’s announcement that it will be bringing famed toy destination Toys ‘R Us back to life, in the form of shop-in-shops at 400 locations and online beginning in 2022.

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Ferrero expands Kinder Surprise toy range

Talking Retail

The Kinder Surprise Natoons range will be available from September in 20g (99p) and 60g (£2.56) packs, featuring 16 different animal toys to collect. Each toy can be scanned to unlock a set of activities for children to complete on the.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail Touch

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century.

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Toys ‘R’ Us to Return in 2022 With 400 Shops Inside Macy’s Stores

Retail Touch

Toys ‘R’ Us will make its latest attempted return to brick-and-mortar with 400 store-in-store shops at Macy’s locations and online at macys.com/toysrus, slated to roll out in 2022. Even though Toys ‘R’ Us has been all but absent in the U.S.

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Which Retailer Has The Best Chance To Fill The Void Left By Toys ‘R’ Us?

Retail TouchPoints

Toys ‘R’ Us. Following the announcement, KB Toys returned from six feet under, announcing its plans to make a comeback in the wake of the demise of Toys ‘R’ Us. With Toys ‘R’ Us accounting for approximately 12% of U.S. toy sales in 2017 , according to NPD Group, there will definitely be a fight for its market share going ahead. Debbie Hauss, Editor-in-Chief: As sad as it may be that Toys ‘R’ Us is gone, this was inevitable.

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Target Partners with FAO Schwarz on Exclusive Toy Collection

Retail Touch

Target is partnering with famed toy retailer FAO Schwarz on an exclusive 70 -piece toy collection for the holiday season. With deals starting this month, shoppers will find toys starting at just $20. News Briefs Target fao schwarz holiday 2020 Toys for Tots

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Toys R Us brand to open 400 shop-in-shops in Macy's stores

Retail Dive

The department store retailer hopes to lure in millennial parents who shopped at the famed toy store as kids

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The Top Ecommerce Trends for Toy Brands | Salsify

Salsify

Selling toys online isn’t all fun and games. While the expansion and evolution of technology makes it easier than ever for companies to get ecommerce sites up and running, this same IT evolution means increased competition across an already crowded space. Trend Watch

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5 Most Innovative Strategies for Toy and Baby Brands | Salsify

Salsify

For toy and baby brands, innovative strategies are the keys to success. While the closure of toy giant Toys "R" Us led to a decrease in sales in early 2019, things are looking up. Digital Commerce Trend Watch PXM Toys & Games Baby

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail Touch

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S.

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The toys are back in town: A reimagined Toys ‘R’ Us returns

Steve Dennis

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.

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4 Reasons Why Online Toy Sales Continue to Expand | Salsify

Salsify

Toy sales in the U.S. Digital Commerce Trend Watch Toys & Games COVID-19increased by 26% year-over-year in March, according to analytics firm NPD, with categories like jigsaw puzzles (up 228%), building sets (up 76%), and crafts (up 70%) driving some of the most significant spikes.

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Are Seasonal Pop-Ups ‘Haunting’ Abandoned Toys ‘R’ Us Stores A Good Idea?

Retail TouchPoints

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. all have expanded their toy offerings ahead of the season, and old favorite FAO Schwarz is reopening its flagship New York City store in November. Toys ‘R’ Us stores tended to be in good retail locations — it was a crippling debt load, not bad real estate, that doomed the chain.

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Target teams with FAO Schwarz for exclusive toy collection

RetailDive

The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship

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Five Ways Retailers Can Avoid Ending Up Like Toys ‘R’ Us

Retail TouchPoints

If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us. Ripples have been felt throughout the retail industry since news of the company’s bankruptcy broke in mid-March after the toy giant struggled to refinance $400 million of its $5 billion debt. Toys 'R' Us Foko Retail Marc Gingras Gen Z big box store associates

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[Report]: Holiday Toy-Buying in a Post-Toys ‘R’ Us World

Wiser

Toys ‘R’ Us was a traditional toy powerhouse in retail. Where would all of Toys ‘R’ Us’ shoppers go to buy toys? Find out what they said in a new report on holiday toy-buying in a post-Toys ‘R’ Us world. This report includes data such as: Whether shoppers prefer online or in-store toy-buying. Which retailers stand to gain Toys ‘R’ Us shoppers. Retail News Report Toys R Us Wiser data

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How to Sell Toys Online (Sep 2020): A Beginner’s Guide

Ecommerce Platforms

If you're here reading this blog post, you probably want to know how to sell toys online. Either way, the toy niche can be incredibly lucrative. In fact, in 2019, the toy market was worth a whopping $90.7 How to Sell Toys Online: The Facts. Does the toy have a warranty?

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Will toys' pandemic-driven growth continue into the holidays?

RetailDive

The category, struggling since the death of Toys R Us, has gotten a boost this year as desperate parents try to keep their kids entertained

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How Leading Toy Brands Are Activating Content to Win Across the Digital Shelf | Salsify

Salsify

Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in September 2017 after decades as a successful retail chain — beloved by children and Wall Street alike. Digital Commerce Syndication Toys & Games Baby

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The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

Profitero

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20.

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Waitrose to ban disposable plastic toys given away with children’s magazines

TalkingRetail

Waitrose is to step up its efforts to reduce single-use plastic by no longer selling children’s magazines containing disposable toys. Many children’s magazines contain free plastic toys which have a very short lifespan and cannot be easily recycled.

Walmart Prepares For A Digital Holiday Season With Online Toy Lab

Retail Touch

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab , a site that lets kids unbox and play with toys digitally. The tool will let kids try out the season’s most popular toys without needing to leave their homes.

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How Can Toy and Baby Brands Best Utilize Product Experience Management (PXM)? | Salsify

Salsify

Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer demands for toy and baby brand manufacturers.

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Mr. Potato Head Becomes First Toy Ever Televised

BigCommerce

The iconic Mr. Potato Head toy was first manufactured in 1952. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows. These two simple ideas have been applied ever since, and still inform the format of many televised children’s toy advertisements today. Photo: Pixar. Wikia.

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How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

The demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue. Toy consumers have quickly shifted a lot of their spending to these already well-known retailers.

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What do Macy's and the Toys R Us brand have to offer each other?

Retail Dive

The two retail names are betting on each other in a shop-in-shop rollout, but branding alone won't make their partnership work

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Toys R Us parent sells controlling stake to owner of Anne Klein, Joseph Abboud brands

RetailDive

WHP Global is taking over management of the famous toy retail brand with an eye on global growth, not long after Tru Kids closed its only two U.S. stores

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The toys are back in town: A reimagined Toys ‘R’ Us returns

Steve Dennis

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S.

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Target teams up with FAO Schwarz for exclusive toy collection

RetailDive

The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship

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How Will Toy & Baby Brands Succeed Post-Toys R Us?

Salsify

The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now? Most critically, how does this impact the sale of toys and baby items from now on?

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Toys R Us online sales now supported by Amazon

RetailDive

The e-commerce giant has apparently taken over a role that Target stepped into during the holiday period last year

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Retail Resolution: Watch Everything Toys R Us Does in 2020

Sailthru

After shuttering hundreds of stores and filing for bankruptcy , Toys R Us rose from the ashes with a few experiential stores that opened in time for the holiday season. TruKids CEO Richard Barry is the former chief merchandising officer at Toys R Us.

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Millions in Toy Sales Left on the Table Over Black Friday

Wiser

Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. Research reported by Bloomberg noted toy aisle traffic was in line with expectations , with those expectations a direct result of the summer shuttering of Toys ‘R’ Us stores nationwide. Merchandising Black Friday store operations Toys

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Mattel announces takeback plan to recycle old toys

Retail Wire

Mattel has launched a toy takeback program designed to turn materials from Old Barbie, Matchbox and Mega brand products into new items. The toy maker plans to eventually add more old toys to the list of products it will accept back from consumers in an effort to reduce the amount that winds up in landfills

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How Pacific Cycle Elevated Product Experience and Customer Success Satisfaction Scores on Walmart.com

Salsify

Case Study Salsify Chat Sports Toys & Games

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McD’s pledges to add more sustainable toys to Happy Meal deals

Retail Wire

McDonald’s announced that it would significantly reduce the amount of plastic used in making its Happy Meal toys by 2025. The company is looking to make changes such as switching from plastic wrapping to plant-based and certifed fiber packaging. “Our entire supply chain has to change with this,” said Amy Murray, McDonald’s vice president of global marketing enablement. “It It has been a massive undertaking, and we’re really just changing the way we do our Happy Meals.”.

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