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Toys Related Topics 
Retail TouchPoints
SEPTEMBER 12, 2022
Target has entered an exclusive multiyear agreement with FAO Schwarz to begin offering the iconic brand’s toys at Target stores and on target.com starting in October 2022. The curated assortment of toys will feature items at prices ranging from $9.99
Retail TouchPoints
MARCH 15, 2022
Cra-Z-Art has partnered with The Toy Foundation (TTF) to provide approximately $250,000 in goods to children and families who have been directly impacted by the conflict in Ukraine. Features News Briefs Cra-Z-Art Lawrence Rosen Pamela Mastrota The Toy Foundation TTF Ukraine
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Retail Dive
JULY 15, 2021
Toys R Us went bankrupt years ago and hasn't really been replaced. Here's how others are designing experiences for a digitally enabled generation
RTP blog
MARCH 28, 2018
Toys ‘R’ Us. Following the announcement, KB Toys returned from six feet under, announcing its plans to make a comeback in the wake of the demise of Toys ‘R’ Us. With Toys ‘R’ Us accounting for approximately 12% of U.S. toy sales in 2017 , according to NPD Group, there will definitely be a fight for its market share going ahead. Debbie Hauss, Editor-in-Chief: As sad as it may be that Toys ‘R’ Us is gone, this was inevitable.
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Retail TouchPoints
JULY 18, 2022
Macy’s is expanding its partnership with WHP Global to bring Toys ‘R’ Us store-in-store locations in every U.S. Each Toys ‘R’ Us location will feature colorful fixtures and hands-on demonstration tables with various toy assortments.
Retail TouchPoints
AUGUST 23, 2021
The news of the Target-Disney expansion comes on the heels of Macy’s announcement that it will be bringing famed toy destination Toys ‘R Us back to life, in the form of shop-in-shops at 400 locations and online beginning in 2022.
Retail TouchPoints
OCTOBER 12, 2020
Target is partnering with famed toy retailer FAO Schwarz on an exclusive 70 -piece toy collection for the holiday season. With deals starting this month, shoppers will find toys starting at just $20. News Briefs Target fao schwarz holiday 2020 Toys for Tots
Retail TouchPoints
JULY 29, 2021
Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century.
Retail TouchPoints
MARCH 15, 2021
Toys ‘R’ Us has a new owner, WHP Global , which has acquired a controlling interest in parent company Tru Kids. Despite the brands’ decline, Toys ‘R’ Us and Babies ‘R’ Us still generate more than $2 billion in global retail sales annually, according to WHP.
Steve Dennis
JULY 26, 2019
As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.
Salsify
JANUARY 6, 2020
For toy and baby brands, innovative strategies are the keys to success. While the closure of toy giant Toys "R" Us led to a decrease in sales in early 2019, things are looking up. Digital Commerce Trend Watch PXM Toys & Games Baby
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BigCommerce
NOVEMBER 20, 2017
The iconic Mr. Potato Head toy was first manufactured in 1952. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows. These two simple ideas have been applied ever since, and still inform the format of many televised children’s toy advertisements today. Photo: Pixar. Wikia.
Retail TouchPoints
AUGUST 19, 2021
Toys ‘R’ Us will make its latest attempted return to brick-and-mortar with 400 store-in-store shops at Macy’s locations and online at macys.com/toysrus, slated to roll out in 2022. Even though Toys ‘R’ Us has been all but absent in the U.S.
Retail TouchPoints
DECEMBER 1, 2021
Toys ‘R’ Us will open the doors of a new two-level , 20,000-square-foot flagship store at American Dream , just in time for the last few weeks of holiday shopping, and Geoffrey the Giraffe will be in residence. “The Toys ‘R’ Us brand is big and growing fast.
RTP blog
OCTOBER 31, 2018
The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. all have expanded their toy offerings ahead of the season, and old favorite FAO Schwarz is reopening its flagship New York City store in November. Toys ‘R’ Us stores tended to be in good retail locations — it was a crippling debt load, not bad real estate, that doomed the chain.
Salsify
MAY 7, 2020
Toy sales in the U.S. Digital Commerce Trend Watch Toys & Games COVID-19increased by 26% year-over-year in March, according to analytics firm NPD, with categories like jigsaw puzzles (up 228%), building sets (up 76%), and crafts (up 70%) driving some of the most significant spikes.
Retail TouchPoints
FEBRUARY 1, 2021
Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S.
Retail Dive
AUGUST 19, 2021
The department store retailer hopes to lure in millennial parents who shopped at the famed toy store as kids
RTP blog
MAY 31, 2018
If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us. Ripples have been felt throughout the retail industry since news of the company’s bankruptcy broke in mid-March after the toy giant struggled to refinance $400 million of its $5 billion debt. Toys 'R' Us Foko Retail Marc Gingras Gen Z big box store associates
RetailDive
OCTOBER 9, 2020
The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship
Salsify
JANUARY 8, 2020
Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in September 2017 after decades as a successful retail chain — beloved by children and Wall Street alike. Digital Commerce Syndication Toys & Games Baby
Profitero
DECEMBER 7, 2017
Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20.
Wiser
DECEMBER 5, 2018
Toys ‘R’ Us was a traditional toy powerhouse in retail. Where would all of Toys ‘R’ Us’ shoppers go to buy toys? Find out what they said in a new report on holiday toy-buying in a post-Toys ‘R’ Us world. This report includes data such as: Whether shoppers prefer online or in-store toy-buying. Which retailers stand to gain Toys ‘R’ Us shoppers. Retail News Report Toys R Us Wiser data
Retail Wire
JUNE 7, 2022
Mattel Playback, a program that lets consumers send toys back to be recycled, is being expanded by the toy manufacturer. The program, which launched last year and included Barbie dolls, Megan Blocks and Matchbox cars, has been expanded to include non-electronic Fisher-Price toys. in-article
Salsify
DECEMBER 11, 2019
Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer demands for toy and baby brand manufacturers.
RetailDive
OCTOBER 28, 2020
The category, struggling since the death of Toys R Us, has gotten a boost this year as desperate parents try to keep their kids entertained
Salsify
APRIL 10, 2019
The demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue. Toy consumers have quickly shifted a lot of their spending to these already well-known retailers.
Retail TouchPoints
SEPTEMBER 3, 2020
Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab , a site that lets kids unbox and play with toys digitally. The tool will let kids try out the season’s most popular toys without needing to leave their homes.
Salsify
SEPTEMBER 9, 2021
Selling toys online isn’t all fun and games. While the expansion and evolution of technology makes it easier than ever for companies to get ecommerce sites up and running, this same IT evolution means increased competition across an already crowded space. Trend Watch
Ecommerce Platforms
SEPTEMBER 4, 2020
If you're here reading this blog post, you probably want to know how to sell toys online. Either way, the toy niche can be incredibly lucrative. In fact, in 2019, the toy market was worth a whopping $90.7 How to Sell Toys Online: The Facts. Does the toy have a warranty?
Steve Dennis
JANUARY 14, 2020
As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S.
Retail Dive
DECEMBER 3, 2021
The home goods retailer is adding products from Blueland and The Laundress, while the once-ubiquitous toy retailer is entering brick and mortar again
TalkingRetail
MARCH 24, 2021
Waitrose is to step up its efforts to reduce single-use plastic by no longer selling children’s magazines containing disposable toys. Many children’s magazines contain free plastic toys which have a very short lifespan and cannot be easily recycled.
RetailDive
MARCH 15, 2021
WHP Global is taking over management of the famous toy retail brand with an eye on global growth, not long after Tru Kids closed its only two U.S. stores
Salsify
APRIL 24, 2018
The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now? Most critically, how does this impact the sale of toys and baby items from now on?
Retail Dive
JULY 18, 2022
Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category
RetailDive
OCTOBER 9, 2020
The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship
Sailthru
JANUARY 17, 2020
After shuttering hundreds of stores and filing for bankruptcy , Toys R Us rose from the ashes with a few experiential stores that opened in time for the holiday season. TruKids CEO Richard Barry is the former chief merchandising officer at Toys R Us.
RetailDive
AUGUST 21, 2020
The e-commerce giant has apparently taken over a role that Target stepped into during the holiday period last year
Retail Wire
APRIL 12, 2022
Mattel has rolled out its first carbon neutral toys, including a Matchbox Tesla made from recycled materials. The toy seller, which has pledged to use “100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030,” purchased carbon offsets from the Darkwood Forests Conservation project in Canada to help reach its goal for the new toys, among them the Mega Bloks Green Town Line for preschoolers.
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