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Toys ‘R’ Us Celebrates its Renaissance with New AI-Generated Origin Film

Retail TouchPoints

Using Sora, a new text-to-video tool from OpenAI that has not yet been released to the public, Toys ‘R’ Us Studios and creative agency Native Foreign have created a short video telling the story of Toys ‘R’ Us founder Charles Lazarus and his idea that transformed toy stores, including the appearance of beloved mascot Geoffrey the Giraffe in a dream.

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‘You Sunk My Battleship!’: Toys ‘R’ Us Shops to Open at Navy Exchange Stores

Retail TouchPoints

WHP Global has licensed Toys ‘R’ Us shops for two Navy Exchange Service Command ( NEXCOM ) stores, with plans for additional locations in 2025. For our military families, we hope this Toys ‘R’ Us expansion evokes a deep sense of nostalgia, while also providing an even greater selection and a more engaging experience.”

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Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Retail TouchPoints

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of toys and games priced under $25 , with some items as low as $7.99. The Bullseye Top Toys list features 58 highly anticipated toys from brands including FAO Schwarz , Lego and Hot Wheels.

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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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Toys ‘R’ Us Plans Brick-and-Mortar Rollout Beginning in 2024

Retail TouchPoints

WHP Global will roll out flagship-style Toys ‘R’ Us stores throughout the U.S. The Toys ‘R’ Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength,” said Yehuda Shmidman, Chairman and CEO of WHP Global in a statement. “The Toys ‘R’ Us marked its initial return to U.S.

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Toys ‘R’ Us Plants a Flag(ship) in Mall of America

Retail TouchPoints

Toys “R” Us will open its second mall-based flagship store on Nov. Globally, Toys “R” Us operates 1,400 stores and ecommerce businesses in 31 countries. Beginning in 2024, the new store will introduce elements like Geoffrey’s Café and ice cream parlor along with interactive experiences and product demos from popular toy brands.

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Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

Retail TouchPoints

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. ” The rollout of Toys ‘R’ Us in the U.S. in a partnership with Go!

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