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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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Toys R Us specter looms over Bed Bath & Beyond


The home-goods retailer’s mixed signals remind some of Toys R Us. The toy retailer filed to reorganize in 2017, only to liquidate its U.S. operations months later.

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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Forrester eCommerce

In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.

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WHP Looks Beyond Toys ‘R’ Us with $375M Investment from Ares

Retail TouchPoints

billion in global retail sales across three verticals: Fashion, anchored by the Express , Anne Klein and Joseph Abboud brands; Hard goods, anchored by the Toys ‘R’ Us and Babies ‘R’ Us brands; and Athleticwear, anchored by Lotto. this summer. The tour also will feature a number of integrated co-marketing partnerships with brands.

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Mr. Potato Head Becomes First Toy Ever Televised


The iconic Mr. Potato Head toy was first manufactured in 1952. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows. Photo: Pixar.

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Toys ‘R’ Us Continues Comeback with Digital (for now) Return to the UK

Retail TouchPoints

Last December, Toys ‘R’ Us opened its first U.S. This year, the retailer has its sights set abroad, with the debut of new ecommerce flagships for both Toys ‘R’ Us and Babies ‘R’ Us in the UK just weeks before the official kickoff of the holiday season. Toys ‘R’ Us ANZ relaunched the brand’s website in Australia in 2019.

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How to Sell Toys Online (Sep 2020): A Beginner’s Guide

Ecommerce Platforms

If you're here reading this blog post, you probably want to know how to sell toys online. Either way, the toy niche can be incredibly lucrative. In fact, in 2019, the toy market was worth a whopping $90.7 How to Sell Toys Online: The Facts. What Exactly is the Online Children's Toy Niche? That's a lot of dough.

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