The toys are back in town: A reimagined Toys ‘R’ Us returns

Steve Dennis

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S.

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Which Retailer Has The Best Chance To Fill The Void Left By Toys ‘R’ Us?

Retail TouchPoints

Toys ‘R’ Us. Following the announcement, KB Toys returned from six feet under, announcing its plans to make a comeback in the wake of the demise of Toys ‘R’ Us. With Toys ‘R’ Us accounting for approximately 12% of U.S.

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Are Seasonal Pop-Ups ‘Haunting’ Abandoned Toys ‘R’ Us Stores A Good Idea?

Retail TouchPoints

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. HALLOWEEN CITY AND TOY CITY,” a mere week or two after the store’s official closing.

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Five Ways Retailers Can Avoid Ending Up Like Toys ‘R’ Us

Retail TouchPoints

If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us. Toys 'R' Us Foko Retail Marc Gingras Gen Z big box store associates

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Mr. Potato Head Becomes First Toy Ever Televised

BigCommerce

The iconic Mr. Potato Head toy was first manufactured in 1952. It was the first children’s toy to ever be advertised on television ; although this was a novelty in itself, it is unsurprising that advertising would take advantage of the new televised media form as it came into maturity.

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The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

Profitero

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year.

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After Toys ‘R’ Us Announces Closings, a Digital Postmortem

Jumpshot

The closure of 735 brick-and-mortar Toys ‘R’ Us locations is the latest in a string of hits to traditional retailers who been unable to fully adapt to the eCommerce landscape. Finally, I broke out a few major toy brands to see how much of their digital sales relied on toysrus.com.

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How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

The demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. Toy consumers have quickly shifted a lot of their spending to these already well-known retailers.

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Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. At that salary the company’s own employees probably can’t afford to buy any of the most popular toys advertised on the  Toys ‘R’ Us “Hot Toy List” , such as the “Paw Patrol Sea Patroller Rescue Vehicle” for $59.99.

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[Report]: Holiday Toy-Buying in a Post-Toys ‘R’ Us World

Wiser

Toys ‘R’ Us was a traditional toy powerhouse in retail. Where would all of Toys ‘R’ Us’ shoppers go to buy toys? Find out what they said in a new report on holiday toy-buying in a post-Toys ‘R’ Us world.

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Free Prime and “Fidget Toys” Help Drive Amazon Sales in April

Jumpshot

Amazon proved the maxim that “the best price is free” during April with big “sales” of free 30-day trial Amazon Prime subscriptions in the US while new “fidget toys” sold well in both the US and UK. Purchases of spinner toys were popular in both the US and UK during April.

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Toys“R”Us: How out-of-stock situations are killing the toy giant

TradeGecko

During the 2015 holiday season, Toys”R”Us experienced this first hand. For a company that has built its reputation on carrying the biggest range of toys and baby products, the prevalence of empty shelves has damaged their brand image. Running out of stock is one of the worst things that can happen to a major specialty retailer.

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How Will Toy & Baby Brands Succeed Post-Toys R Us?

Salsify

The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now? Most critically, how does this impact the sale of toys and baby items from now on?

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Do The Mattel Job Cuts Signal A Need For Brands To Go DTC?

Retail TouchPoints

It’s clear that the demise of Toys ‘R’ Us has impacted Mattel enough to make such drastic changes in a single quarter, and raises the possibility that the toy manufacturer relied too heavily on the retailer for its success. editor q&a Mattel Toys 'R' Us DTC direct-to-consumer

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How Pacific Cycle Elevated Product Experience and Customer Success Satisfaction Scores on Walmart.com

Salsify

Case Study Salsify Chat Sports Toys & Games

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Millions in Toy Sales Left on the Table Over Black Friday

Wiser

Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. Merchandising Black Friday store operations Toys

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[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing

Wiser

Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions. You can read the Chain Store Age article, Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing , in full over on their website.

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4 ways your toy brand can win this holiday season

Salsify

Takeaway: With the holiday season just a few months away, toy brands should prepare their toy catalog marketing now by building a trusted central source of content and strong connections to retailers

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Toys ‘R’ Us Proves Retailers Are Running Out of Time for Digital Makeovers

Sailthru

It’s not a surprise to anyone that Toys ‘R’ Us is closing. Physical toy stores have long been uniquely threatened by ecommerce. There aren’t many reasons a shopper would want to see a toy in person before buying it.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Lessons From Toy Land: Digital Strategy Beats Digital Marketing Mattel and Hasbro announced earnings this week. Both saw sales decline from the collapse of Toys R Us. But Mattel’s sales declined only 5% while Hasbro’s declined 13%, and Wall Street applauded the difference.

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Flailing retailers need to learn to ‘sell the hole’

Steve Dennis

Being Remarkable Customer experience Reinventing Retail JC Penney Macy's Toys R UsI cannot begin to tell you how many times executives at various retailers have said to me that “it’s all about the product.”

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LEGO, Amazon and Nintendo Top the Most Wished For Lists Ahead of the Holidays

Profitero

Early Holiday Demand Leaderboard: Toys & Games. Profitero Holiday 2017 Toys & Games Video Games Electronics Amazon eCommerceOnline Wish Lists on websites like Amazon provide a good health check of your demand-building activities.

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Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat

Steve Dennis

Unlike Toys R Us and others, which were struggling with the fundamentals of their core value proposition when they took on considerable leverage, the Nordstrom business model is fundamentally sound, the real estate portfolio is solid, and the management team is excellent and deeply experienced. Fashion Luxury Retail Coach Michael Kors Neiman Marcus Nordstrom Toys R Us WayfairRecently a roughly $8.4

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Badger Basket: Small Team, Big Impact on the Digital Shelf

Salsify

Walmart PIM Toys & Games Baby WayfairOver the past 75 years, Badger Basket has become a premium manufacturer of furniture and accessories for infants, children, and dolls.

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year.

Who Can You Turn to for On-the-Job Ecommerce Advice?

Salsify

Case Study Industrial Materials Toys & GamesThe path to digital transformation is not an easy one.

Retailer Finds Savings in Carrier Costs

Retail TouchPoints

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Brybelly offers both branded and non-branded products in categories like home goods, kitchenware, toys and more. Toy Wholesale Suppliers. Why should you dropship toys? According to The Toy Association™, Inc. , the toy industry grew sales by 3% to $11.95 Hibba Toys.

Retailers must embrace change

Retail Technology Review

Added to the list of recent failures, including Maplin and Toys 'R' Us, plus the sale of Homebase for £1, claims that 2018 will be the worst year for retail news since the recession in 2007, do not look in any sense far-fetched. Another day, another high street stalwart announces store closure. Coming hard on the heels of M&S cutting 27 stores, now House of Fraser is set to close 31 of its 59 stores and Poundworld is calling in the administrators.

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Is Private Equity To Blame For Retail Job Losses And Bankruptcies?

Retail TouchPoints

Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties.

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3 Stats That Will Challenge Everything You Thought You Knew About The “Retail Apocalypse”

Liveintent

Amazon didn’t kill Toys “R” Us. When Toys “R” Us closed its doors in June to much social media fanfare, many commenters were quick to blame Amazon for the beloved toy retailer’s demise.

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Crayons: Using integrated eCommerce tech to accelerate toyland growth

TradeGecko

With teachers and kids in both families, it’s no surprise that Jonathon and Sheyne Ladmore, and Davin and Rene Gibb took to careers in the educational toy market like ducks to water.

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Crayons: Using integrated eCommerce tech to accelerate toyland growth

TradeGecko

With teachers and kids in both families, it’s no surprise that Jonathon and Sheyne Ladmore, and Davin and Rene Gibb took to careers in the educational toy market like ducks to water.

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How Can Retailers Get The Most Out Of Holiday Hiring?

Retail TouchPoints

What I find most interesting on the in-store side is the new seasonal job at Toys ‘R’ Us : Expert of Play. Yesterday, we just sold toys. Holiday hiring is always a rush for retailers, but the 2017 season is eliciting different reactions from the industry’s biggest names.

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Five Off-The-Radar Retail Predictions For The Last Half Of 2019

Retail TouchPoints

retailers had announced the closure of a record number of stores, with Toys ‘R’ Us announcing 881 closures, Walgreens closing 600 outlets and Sears revealing plans to close 284 stores, according to Statista.com. By Sherry Smith, Triad Consumers are driving a retail revolution.

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Black Friday Sale

Rishi Rawat

The banner was only advertising the Black Friday weekend sale while the popup was doing that in addition to saying, “PLUS: Get A Bonus Cat Toy with Every Purchase.” Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday.

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Cyber 5 Sales Recap: Which categories and brands crushed it during Black Friday and Cyber Monday

Profitero

Toys and TVs were hot categories. Of the categories studied, the hotly contested Toys & Games category recorded the highest sales spike on Cyber Monday: +3.4x But toys had a strong showing on Black Friday too, with unit sales up +2.3x.

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How to Build a Rewards Program in the Pet Supplies Industry

Smile.io

They view their pets as members of the family, which means they only want to be giving give them the highest quality toys, food, and treats they can find. If you or anyone you know has a pet, you’ve probably noticed that pet owners have very close relationships with their furry friends.

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Amazon Releases First Shopping Catalog: “A Holiday of Play”

ROI Revolution

Traditional advertising methods such as an old-fashioned toy catalog will help differentiate Amazon among competitors and allow for the company to get ahead in the Christmas toy sales game.

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Year in Review: 9 News Items that Shaped the Future of Shopping

Salsify

From AI and varied fulfillment options to the demise of legacy retailers like Toys-R-Us and Sears , the stories blanketed the news. Shifts in consumer shopping behavior have forced brands and retailers to rethink how they communicate, ship, and market their products.

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