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Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Retail TouchPoints

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of toys and games priced under $25 , with some items as low as $7.99. The Bullseye Top Toys list features 58 highly anticipated toys from brands including FAO Schwarz , Lego and Hot Wheels.

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Toys ‘R’ Us Plants a Flag(ship) in Mall of America

Retail TouchPoints

Toys “R” Us will open its second mall-based flagship store on Nov. Globally, Toys “R” Us operates 1,400 stores and ecommerce businesses in 31 countries. Beginning in 2024, the new store will introduce elements like Geoffrey’s Café and ice cream parlor along with interactive experiences and product demos from popular toy brands.

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Toys ‘R’ Us Plans Brick-and-Mortar Rollout Beginning in 2024

Retail TouchPoints

WHP Global will roll out flagship-style Toys ‘R’ Us stores throughout the U.S. The Toys ‘R’ Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength,” said Yehuda Shmidman, Chairman and CEO of WHP Global in a statement. “The Toys ‘R’ Us marked its initial return to U.S.

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Target launches immersive toy experience


Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season.

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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Forrester eCommerce

In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.

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Geoffrey’s Comeback: Toys“R”Us to Re-Establish Nationwide Presence

RIS News

Toys“R”Us, owned by WHP Global, is making a comeback in the U.S. While the company had entered back into the retail fray via a limited number of shop-in-shops and airport stores, the company is now launching flagship stores nationwide beginning next year.

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