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Toys ‘R’ Us Celebrates its Renaissance with New AI-Generated Origin Film

Retail TouchPoints

Using Sora, a new text-to-video tool from OpenAI that has not yet been released to the public, Toys ‘R’ Us Studios and creative agency Native Foreign have created a short video telling the story of Toys ‘R’ Us founder Charles Lazarus and his idea that transformed toy stores, including the appearance of beloved mascot Geoffrey the Giraffe in a dream.

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Toys ‘R’ Us Developing Reality Competition TV Series with Fox

Retail TouchPoints

Toys R Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys R Us Family Faceoff , that will feature families competing inside a larger than life toy store and interacting with a range of nostalgic and popular toys and games.

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Toys ‘R’ Us Plans Brick-and-Mortar Rollout Beginning in 2024

Retail TouchPoints

WHP Global will roll out flagship-style Toys ‘R’ Us stores throughout the U.S. The Toys ‘R’ Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength,” said Yehuda Shmidman, Chairman and CEO of WHP Global in a statement. “The Toys ‘R’ Us marked its initial return to U.S.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. The Toy Store of the Future. and abroad.

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Toys ‘R’ Us Continues Comeback with Digital (for now) Return to the UK

Retail TouchPoints

Last December, Toys ‘R’ Us opened its first U.S. This year, the retailer has its sights set abroad, with the debut of new ecommerce flagships for both Toys ‘R’ Us and Babies ‘R’ Us in the UK just weeks before the official kickoff of the holiday season. Toys ‘R’ Us ANZ relaunched the brand’s website in Australia in 2019.

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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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Target Partners with FAO Schwarz on Exclusive Toy Collection

Retail TouchPoints

Target is partnering with famed toy retailer FAO Schwarz on an exclusive 70 -piece toy collection for the holiday season. Target also announced its largest-ever Bullseye’s Top Toys list this year: 50 of the season’s most anticipated toys, including 19 exclusive toys from brands such as Disney, L.O.L.

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