Retail TouchPoints

MARCH 28, 2018

Toys ‘R’ Us. Following the announcement, KB Toys returned from six feet under, announcing its plans to make a comeback in the wake of the demise of Toys ‘R’ Us. With Toys ‘R’ Us accounting for approximately 12% of U.S. toy sales in 2017 , according to NPD Group, there will definitely be a fight for its market share going ahead. Debbie Hauss, Editor-in-Chief: As sad as it may be that Toys ‘R’ Us is gone, this was inevitable.

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Retail Touch

OCTOBER 12, 2020

Target is partnering with famed toy retailer FAO Schwarz on an exclusive 70 -piece toy collection for the holiday season. With deals starting this month, shoppers will find toys starting at just $20. News Briefs Target fao schwarz holiday 2020 Toys for Tots

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retaildive

OCTOBER 28, 2020

The category, struggling since the death of Toys R Us, has gotten a boost this year as desperate parents try to keep their kids entertained

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Toys 94

Steve Dennis

JULY 26, 2019

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.

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retaildive

OCTOBER 9, 2020

The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship

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Toys 92

Retail TouchPoints

OCTOBER 31, 2018

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. all have expanded their toy offerings ahead of the season, and old favorite FAO Schwarz is reopening its flagship New York City store in November. Toys ‘R’ Us stores tended to be in good retail locations — it was a crippling debt load, not bad real estate, that doomed the chain.

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BigCommerce

NOVEMBER 20, 2017

The iconic Mr. Potato Head toy was first manufactured in 1952. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows. These two simple ideas have been applied ever since, and still inform the format of many televised children’s toy advertisements today. Photo: Pixar. Wikia.

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Retail Touch

SEPTEMBER 3, 2020

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab , a site that lets kids unbox and play with toys digitally. The tool will let kids try out the season’s most popular toys without needing to leave their homes.

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Retail TouchPoints

MAY 31, 2018

If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us. Ripples have been felt throughout the retail industry since news of the company’s bankruptcy broke in mid-March after the toy giant struggled to refinance $400 million of its $5 billion debt. Toys 'R' Us Foko Retail Marc Gingras Gen Z big box store associates

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Salsify

MAY 7, 2020

Toy sales in the U.S. Digital Commerce Trend Watch Toys & Games COVID-19increased by 26% year-over-year in March, according to analytics firm NPD, with categories like jigsaw puzzles (up 228%), building sets (up 76%), and crafts (up 70%) driving some of the most significant spikes. As families around the world adapt to the ongoing COVID-19 crisis — and find new ways to pass the time together — this growth isn't surprising.

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Ecommerce Platforms

SEPTEMBER 4, 2020

If you're here reading this blog post, you probably want to know how to sell toys online. Either way, the toy niche can be incredibly lucrative. In fact, in 2019, the toy market was worth a whopping $90.7 How to Sell Toys Online: The Facts. Does the toy have a warranty?

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Profitero

DECEMBER 7, 2017

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20.

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Salsify

APRIL 10, 2019

The demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue. Toy consumers have quickly shifted a lot of their spending to these already well-known retailers.

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Salsify

JANUARY 8, 2020

Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in September 2017 after decades as a successful retail chain — beloved by children and Wall Street alike. Digital Commerce Syndication Toys & Games BabyActivating product content online could make the difference between brand survival and extinction. By mid-2018, the company closed the doors to all 800 of its brick-and-mortar stores.

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retaildive

AUGUST 21, 2020

The e-commerce giant has apparently taken over a role that Target stepped into during the holiday period last year

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Toys 101

retaildive

OCTOBER 9, 2020

The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship

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Toys 54

Salsify

DECEMBER 11, 2019

Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer demands for toy and baby brand manufacturers. Product Experience Management Digital Commerce Drive Operational Excellence Toys & Games Baby

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Wiser

DECEMBER 5, 2018

Toys ‘R’ Us was a traditional toy powerhouse in retail. Where would all of Toys ‘R’ Us’ shoppers go to buy toys? Find out what they said in a new report on holiday toy-buying in a post-Toys ‘R’ Us world. This report includes data such as: Whether shoppers prefer online or in-store toy-buying. Which retailers stand to gain Toys ‘R’ Us shoppers. Retail News Report Toys R Us Wiser data

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Salsify

APRIL 24, 2018

The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now? Most critically, how does this impact the sale of toys and baby items from now on?

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RetailWire

SEPTEMBER 3, 2020

Walmart has posted a list of the “36 hottest toys” with expectations that the category will remain in heavy demand throughout the Christmas selling season. “Toys have really played a critical role in families over the last few months especially with everyone being at home a lot more,” said Erin Fish, Walmart merchandising director for girls fashion dolls. Among the toys making the retailer’s list for 2020 are Frozen 2, L.O.L.

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Steve Dennis

JANUARY 14, 2020

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.

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RetailWire

NOVEMBER 20, 2020

The novel coronavirus pandemic has helped spark a resurgence in the toy category with sales up 18 percent this year, according to NPD Group. As Christmas approaches, Baby Yoda-related merchandise, family games and educational toys are among the items that are high on the wish lists of kids and parents alike

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RetailWire

DECEMBER 11, 2020

Airbnb is running a promotion that will allow locals and visitors to New York to spend the night at the FAO Schwarz toy store in Rockefeller Center during the holiday season. A shopping spree, a holiday meal and a lesson on the dance-on piano featured in “Big” starring Tom Hanks are part of the experience

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Toys 40

TradeGecko

OCTOBER 30, 2017

During the 2015 holiday season, Toys”R”Us experienced this first hand. For a company that has built its reputation on carrying the biggest range of toys and baby products, the prevalence of empty shelves has damaged their brand image. Running out of stock is one of the worst things that can happen to a major specialty retailer.

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Sailthru

JANUARY 17, 2020

After shuttering hundreds of stores and filing for bankruptcy , Toys R Us rose from the ashes with a few experiential stores that opened in time for the holiday season. It’s common to hear about store closures and missed quarters, but it’s not often that a huge brand gets a do-over like Toys R Us. Two organizations resurrected the Toys R Us brand: TruKids, a team bent on reviving the toy retailer and B8ta, a tech retailer with an experiential model.

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retaildive

OCTOBER 19, 2020

Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel

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Salsify

FEBRUARY 8, 2019

Case Study Salsify Chat Sports Toys & Games

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Algopix

OCTOBER 2, 2019

Here are 11 Top Selling Toys on eBay US for October 2019: 1. The post 11 Top Selling Toys on eBay US appeared first on | Algopix. Subscribe Now Get The Daily 50 Best-Selling Products Report on Amazon, eBay & Walmart! Start Your Free Trial Now. Magic MTG Guilds of Ravnica Factory Sealed Booster Box with a recommended market price of $94.74 and high demand level on eBay US. Parrot Mambo Fly with a recommended market price of $64.99 and high demand level on eBay US.

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Salsify

SEPTEMBER 12, 2017

Takeaway: With the holiday season just a few months away, toy brands should prepare their toy catalog marketing now by building a trusted central source of content and strong connections to retailers

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Prisync

MARCH 12, 2019

For this post, we’re going to look at the toys and games niche. In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack up against their competition. Now if you’re. E-Commerce Strategy pricing teardown

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Wiser

DECEMBER 4, 2018

Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. Research reported by Bloomberg noted toy aisle traffic was in line with expectations , with those expectations a direct result of the summer shuttering of Toys ‘R’ Us stores nationwide. Merchandising Black Friday store operations Toys

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Jumpshot

MARCH 21, 2018

The closure of 735 brick-and-mortar Toys ‘R’ Us locations is the latest in a string of hits to traditional retailers who been unable to fully adapt to the eCommerce landscape. Then I reviewed a larger set of data from the Toys & Video Game category across all eCommerce sites to understand if they’re running about even with other channels. Finally, I broke out a few major toy brands to see how much of their digital sales relied on toysrus.com.

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RetailWire

AUGUST 28, 2020

Adults all around the world are familiar with the pain that comes from stepping on a Lego block in their bare feet. Now, the toymaker and IKEA have partnered to create a new storage system that kids can also play in. The system, known as Bygglek, is comprised of white boxes that come in four sizes to store blocks. The boxes can be stacked and built upon to become a form of play in their own right

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Toys 40

Retail TouchPoints

DECEMBER 13, 2017

Last week, Toys ‘R’ Us won U.S. At that salary the company’s own employees probably can’t afford to buy any of the most popular toys advertised on the  Toys ‘R’ Us “Hot Toy List” , such as the “Paw Patrol Sea Patroller Rescue Vehicle” for $59.99. It’s also disturbing to learn that some Toys 'R’ Us executives have personal drivers and private planes as well.

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Sailthru

JANUARY 6, 2020

Every year, there are hundreds of lists with the hottest gifts : the it toys, latest gadgets and key stocking fillers. The post No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday appeared first on Sailthru But now that we’re in the post-holiday period, what happens with those items that don’t find themselves on the popular lists? .

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Jumpshot

MAY 30, 2017

Amazon proved the maxim that “the best price is free” during April with big “sales” of free 30-day trial Amazon Prime subscriptions in the US while new “fidget toys” sold well in both the US and UK. Purchases of spinner toys were popular in both the US and UK during April. Two of the devices ( AMILIFE EDC Fidget Spinner and Fidget Spinner Toy Stress Reducer High Speed Bearing ), combined to reach second place in our top 10, with a 14 percent share.

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Sailthru

MARCH 22, 2018

It’s not a surprise to anyone that Toys ‘R’ Us is closing. Physical toy stores have long been uniquely threatened by ecommerce. There aren’t many reasons a shopper would want to see a toy in person before buying it. With toys, all that matters is price, selection, and whether the toy arrives in time for your niece’s birthday. There’s a good reason that toys were the second category Amazon started selling, right after books.

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