ROI Revolution
OCTOBER 12, 2021
As a result of implementing seasonal audiences within Google Ads, ad scheduling to push during promotion days, and separate campaigns in Shopping and Search to make results easy to evaluate and optimize, the brand saw Black Friday revenue climb 154% year-over-year, with Cyber Monday revenue increasing 83% and overall Cyber 5 revenue increasing 97%.
ROI Revolution
MARCH 2, 2021
57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%
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ROI Revolution
AUGUST 5, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.
ROI Revolution
JANUARY 5, 2021
Pre-pandemic projects put search ad spending at 14.4% As of October 2020, search ad spending is expected to see much slower growth, reaching $59.22B compared to $55.90B in 2019. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Automotive.
ROI Revolution
DECEMBER 2, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.
ROI Revolution
DECEMBER 3, 2020
Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. Automotive. 60% want curbside pickup options. 10/7 update.
ROI Revolution
NOVEMBER 4, 2020
Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. Automotive. 60% want curbside pickup options. 10/7 update.
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