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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

Pre-pandemic projects put search ad spending at 14.4% As of October 2020, search ad spending is expected to see much slower growth, reaching $59.22B compared to $55.90B in 2019. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Automotive.

eCommerce 147
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. Automotive. 60% want curbside pickup options. 10/7 update.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. Automotive. 60% want curbside pickup options. 10/7 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. Automotive. COVID-19 industry updates: automotive, apparel, & gaming. 9/9 update. Technology. 7/9 update. 5/21 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 148