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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? B2B will look more like B2C.

B2B 141
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. Don Davis , Editor at Large, Internet Retailer. What Is IRCE?

Workshop 419
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Personalized Marketing Equals Better Marketing Results

Optimizely

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. …and more.

Marketing 277
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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. Selling B2B or B2C: What B2B and Brands Must Get Right on Technology. Don’t Be a Blockbuster in a Netflix World: Why Shifting Your Focus to Mobile Is Inescapable.

eCommerce 100
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Best Headless Commerce Platform Vendors

GetElastic

Company Overview: Commerce Layer is a headless commerce platform and order management system that lets you add global shopping capabilities to any website, mobile app, chatbot, or IoT device, with ease. Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce. Website: [link].

Magento 113
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. B2B eCommerce Experts. Check Out More Content. Digital Commerce Transformation Experts.

eCommerce 113
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Bring B2B Complexity Online. Mobile optimized site, checkout and full experience (out of the box) and fully customizable. Mobile PageSpeed, Mobile UX and Mobile Friendliness From Google.