article thumbnail

21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419
article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

downloading an e-book. Primal Pit Paste sells natural deodorant both B2C and B2B. It’s why they’re so important to get right. A conversion is any defined action that you’d like your page visitors to take: signing up for your emails or deals. subscribing to your blog. following your store on Instagram. Here’s a look at their ad.