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25 B2B ecommerce experts to follow

GetElastic

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144
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My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Talkoot

Several of the seminars I attended changed my whole perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix. Most preferred to use terms like “direct-to-consumer” or “holistic approach” to describe the need for brands to better connect with the consumer.

Seminar 60
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Lead generation is the process of creating consumer interest in your products or services. And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.

Webinar 349