Inflow Insights
JANUARY 15, 2020
Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.
Inflow Insights
MAY 14, 2020
We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – B2B. Sessions, Traffic, and Revenue are up overall for our paid campaigns.
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BigCommerce
FEBRUARY 13, 2018
When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. E-Commerce. Ecommerce. e-commerce.
BigCommerce
NOVEMBER 2, 2017
How to Drive Traffic to Your Online Store. In the online retail world, traffic is the foundation of your brand’s success. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. If you’re in B2B sales, LinkedIn might be the horse you want to ride.
FastSpring
JANUARY 8, 2019
Business to business (B2B). A merchant service provided by an ecommerce application service provider that authorizes credit card or direct payments processing for digital businesses, online retailers, bricks and clicks, or traditional brick and mortar. Pay Per Click (PPC). Business to consumer (B2C). Payment gateway.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.
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