Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

AUGUST 18, 2020

They prove it by showcasing numerous case studies outlining their results. Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. Because people searching for transactional terms are more likely to spend money. In one example, they facilitated a 91.1%

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

JANUARY 20, 2021

Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.

eCommerce 156

eCommerce Mobile PPC Online Retail 156