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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

JANUARY 20, 2021

Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.

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