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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.