Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Groove

NOVEMBER 25, 2019

Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014. This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot also does a phenomenal job of owning and updating their knowledge base.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

GetElastic

JUNE 9, 2022

Kibo is a cloud, SaaS, and web-based product with support and training including 24/7 phone support, email, and chat as well as live trainings, webinars, videos, and in-person training. Their ideal customers are high growth B2B and B2C retailers in the $100M+ total revenue bracket. SAP Customer Data Cloud.

eCommerce 78

eCommerce Recommendation Mobile B2C 78

Omnisend

DECEMBER 15, 2020

Fine-tune your support channels to meet your customers’ expectations and increase conversion. Using tracking pixels, tracking software, domain-side tracking, and CRM plugins to collect customer data, you can use it to segment users, foresee your customers’ needs and struggles, and enable highly efficient conversations.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Ecommerce Platforms

AUGUST 18, 2020

Whether you use this solution as a B2B ecommerce platform service, or a tool for B2C selling, you can expect to enjoy a host of amazing features. Small business owners can even automatically email quotes to customers and send links to invoices too. There's also support for accessing customer data, sales data, and more.

Shipping Costs 104

Shipping Costs Payment Services Multi-channel B2B 104