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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand. Brave + Boss.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Social media monitoring and management. The company bills its solution as a “ Customer Retention & Predictive Marketing Automation Platform.” And the fact that they’re focused 100% on B2C ecommerce makes them an intriguing player in the market. Landing page creation and management. Windsor Circle.

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

With the B2C structure, a business owner aims at addressing a particular audience directly. In any case, the fact in issue here is to understand how practical it is for customers to come back and make a purchase, times without number. Think of it this way: You own a brand that’s closely linked to a particular customer base.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Social media advertising stats + trends in the face of COVID-19. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes.

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