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The 8 Best Social Media Marketing Companies of 2020

Kissmetrics

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method.

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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Why would a B2C business want to choose eSports marketing over another strategy? Create In-Game Ads.

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. How marketers today can stay ahead of the game.

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Which Social Media Sites Really Matter and Why

Kissmetrics

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.