B2C Customer Retention Improvements Multichannel 
SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.
Kissmetrics
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?
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Ecommerce Platforms
NOVEMBER 11, 2019
With the B2C structure, a business owner aims at addressing a particular audience directly. In any case, the fact in issue here is to understand how practical it is for customers to come back and make a purchase, times without number. Think of it this way: You own a brand that’s closely linked to a particular customer base.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months.
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. February 11 update.
ROI Revolution
NOVEMBER 4, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same.
ROI Revolution
JANUARY 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Executives’ optimism toward economy improves. 10/7 update. 9/9 update.
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