How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Companies also need to improve the customer experience by making it easier for customers to find products through great product content.
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