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99 eCommerce Acronyms

GetElastic

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). With PPC, strategy becomes more nuanced.

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How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Document and Adhere to the CRO Process A successful CRO program requires a well-defined process. Document these opportunities in as much detail as possible, then add them to your calendar.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. An example would be the products and services related to legal documents, social security, etc. Types of Ecommerce.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Whether you’re trying to manage reduced tax rates, customized taxation, tax-exempt transactions, B2C or B2B — everything is handled for you. You’re advertised In PPC, you’re advertising on social media and maybe even have affiliates. You can hire local ad agencies.

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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. On the B2C side of things, welcome emails generate 320% more revenue than general promotional messages. The dashboard is extremely easy to use, too. Add it to your stack and get your piece of the pie today. Optimizely.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Business to consumer (B2C). Pay Per Click (PPC). It also serves as a communication tool and high-level document that articulates strategic thinking—the why—behind both the goal and plan. Business to business (B2B). Call to action (CTA). A leading, worldwide payment processing company. Search Engine Marketing (SEM).