B2C eCommerce Marketing Shipping Costs Shopping Carts 
GetElastic
SEPTEMBER 1, 2021
Why is B2B eCommerce important? We have all seen a massive shift to online shopping over the past few years, and even more so as a result of the Covid-19 pandemic. According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Commerce Trends: Personalization in B2B ).
BigCommerce
MARCH 31, 2017
Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.
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Optimizely
AUGUST 21, 2018
As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. As marketers, we might be hesitant to offer free shipping. But free shipping can actually increase conversions and average order value, potentially offsetting your shipping costs. The data bears this out.
BigCommerce
OCTOBER 10, 2017
With an ecommerce business, especially a B2C business, there are a lot a lot of customers and prospects in and out in the months between October and January. Some of them will just be browsing, others will make purchases, and around 70% will abandon their carts. Shipping costs clearly advertised to alleviate any cost concerns.
Omnisend
DECEMBER 7, 2022
The ecommerce landscape is constantly changing, and it can be tough to keep up with the latest trends in the industry. However, by understanding the latest ecommerce statistics, you can ensure that your ecommerce marketing strategy is on track and making the most impact. General ecommerce statistics.
Optimizely
AUGUST 28, 2018
But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on. Email inspiration.
Optimizely
AUGUST 28, 2018
But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on. Email inspiration.
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