Why B2C Branding is Really a Management Tool
Optimizely
MARCH 27, 2019
In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” ” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Because RedBull has built a great brand. What do we mean by that?
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