B2C Point of Sale PPC Shopping Carts 
Optimizely
JUNE 28, 2018
Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. This cart abandonment email from Casper is both persuasive and low-pressure—a win-win! .
FastSpring
JANUARY 8, 2019
Business to consumer (B2C). Pay Per Click (PPC). Point-of-sale (POS). The transaction that takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction. Shopping cart. Business to business (B2B).
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