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Top Customer-Driven B2B eCommerce Trends

GetElastic

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146
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B2B Ecommerce Platform: Key Features and Examples of Digital Selling in 2021

Kibo

Amazon’s role as a standard-setter in B2C ecommerce is now crossing over into corporate purchasing, with the company’s B2B unit, Amazon Business, growing faster than the company overall. Personalization And B2B Ecommerce White Paper. Relevant Product Recommendations. Suggesting Relevant New Products or Services.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

As many as 74% of successful B2C marketers utilize this method. You could also send product recommendations based on their previous purchases. Replicate this in your recommendation emails. B2C- business to consumer. Offer a White Paper. White papers position you as an authority in the industry.

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How to Drive Traffic to a Brand-New Site with Little to No Money

Kissmetrics

And of course, the tactics work for both B2B and B2C sites. One thing that I recommend every site to start off with is simple keyword research. Instead, you can co-publish blog posts together, record a webinar together, create a white paper, or anything else that you feel could be a good fit.

Article 273
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. The end goal? How to Create a Content Strategy for eCommerce.