Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season
Liveintent
OCTOBER 13, 2020
While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option. Some traditional and D2C brands had already built out their eCommerce channel but there were still entire categories in the early stages of growing their solutions. Now those ships are coming into port.
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