Headless Ecommerce is One Way. Headless CMS is Better, and the Future
SellBrite
JULY 26, 2019
The amount of money these brands saved by using an all-in-one solution like Shopify reduced the barrier to entry in the ecommerce market, and allowed them to spend that money instead on Facebook Ads, back when the LTV:CAC ratio on Facebook was incredibly high. Either way, the shopping cart is still center stage.
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