Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season
Liveintent
OCTOBER 13, 2020
After the shock of March and April subsided, brands pivoted, putting their full weight behind their eCommerce solutions. The pandemic accelerated eCommerce technology and marketing efforts. in 2020), eCommerce is the lighthouse guiding brands through 2020’s storm-tossed seas. Increased eCommerce sales and buoyed ad spend.
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