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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

FEBRUARY 9, 2023

Food & Drink emails were so effective that they converted at more than double—with Hobbies & Leisure not far behind: This changes when we consider other statistics, though. But both Hobbies & Leisure and Pet Supplies disappear completely. Not necessarily.

Hobbies 88
Hobbies eCommerce Marketing Leisure 88
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Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

JULY 23, 2023

The analysis shows one very clear characteristic shared between the five worst performers: they’re known for comparison shopping. And even that could be considered a hobby or leisure pursuit, depending on the type of purchases being made. It therefore stands to reason that the conversion rates would be lower.

Food and Beverages 78
Food and Beverages Marketing eCommerce Books 78
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