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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Start Blogging. If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. Blogging also gives you content to share on social media and helps you rank in search engines. Beat the Competition on Comparison Shopping Engines.

eCommerce 332
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Site Abandonment and How to Decrease it at Every Stage of the Customer Journey

UpSellIt

Site abandonment has always presented a major challenge for online retailers. In this blog, we detail the four types of abandonment and how to prevent shoppers from leaving your website at different stages of the customer journey. a privacy policy page, a blog post, etc.), What is Site Abandonment?

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Site Abandonment and How to Decrease it at Every Stage

UpSellIt

Site abandonment has always presented a major challenge for online retailers. a privacy policy page, a blog post, etc.) In dating terms, it’s like meeting up with someone you met online – only to discover that their pictures were a little too flattering – to the point of being misleading. Site Bounce.

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

With Shop the Look pins users see a product they like, they can stay where they are and buy what they see without leaving Pinterest. This seamless customer experience speeds up the buying process because instead of visiting multiple websites to compare products and prices, customers can comparison-shop in one place.

eCommerce 141
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BFCM 2023: Email, SMS, and push message statistics & trends

Omnisend

In 2022, we saw a spike in early shopping during Amazon’s October Prime Day. This year, dubbed Big Deal Days, Digital Commerce 360 reported that 82% of the top 100 online retailers joined the fray by offering deals. It stands to reason these emails serve more for product discovery that leads to comparison shopping elsewhere.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

In the comfort of their home, a person can take their time to comparison-shop local stores’ assortments and inventory. Furthermore, many online retailers provide easy-to-use comparison tools.