How online retailers can profit from Singles’ Day and the global shopping festival
GetElastic
NOVEMBER 11, 2019
Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 Consumers spent $1 billion on Alibaba platforms in the first 1 minute and 25 seconds of last year’s event and racked up $30.8 billion in spending by the event’s close, an increase of 27% in 2017. [1]
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