The good, the bad and the ugly of 3P seller activity
Profitero
DECEMBER 2, 2019
Part 1 of Profitero’s “3P Effect” series. The growing volume on Amazon being captured by third-party (3P) sellers is an issue that brands can’t ignore. In 2008, 30% of Amazon’s online sales were via 3P sellers. What does this increasing 3P presence on Amazon mean? Why should brands care?
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