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The good, the bad and the ugly of 3P seller activity

Profitero

Part 1 of Profitero’s “3P Effect” series. The growing volume on Amazon being captured by third-party (3P) sellers is an issue that brands can’t ignore. In 2008, 30% of Amazon’s online sales were via 3P sellers. What does this increasing 3P presence on Amazon mean? Why should brands care?

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The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon

GetElastic

For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf of trademark owners. But are they enough?

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Winning with Walmart Marketplace

Profitero

A guide to Walmart Marketplace, how it compares to Amazon and how brands can take advantage of this rapidly growing platform. Contents: What is Walmart Marketplace? What is Walmart Marketplace? One retailer that has risen to the challenge is Walmart and its affiliate seller platform, Walmart Marketplace.

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Paying for Traffic on Google and Amazon

eCommerceFuel

When it comes to online advertising, I know it can be a challenge to keep up with the various options on different, ever-changing platforms. So today, I’ve brought Brett Curry from OMGCommerce.com on to discuss traffic generation from Google and Amazon in 2018. Each type of advertising you can do on Amazon and Google.