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How Contextual Commerce Improves Customer Loyalty

Optimizely

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations. Take Dutch airline KLM. Build your online brand.

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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps.

Document 113
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Ecommerce Timeline: Year Major Ecommerce Event. 1969 The first major ecommerce company, CompuServe, is founded. 1982 Boston Computer Exchange launches as one of the first ecommerce platforms. 1992 Book Stacks Unlimited launches as one of the first online marketplaces for books. 1995 Amazon and eBay launch.

eCommerce 417
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IRCE 2019 Day 1 Recap

ROI Revolution

The New Retail Imperative: Be A Leader in Ecommerce Technology. The retail imperative, at its core, will always be the same – improving the customer experience. According to Brendan Witcher, Vice President & Principal Analyst at Forrester it’s improving the digital customer experience. Where do you start?

SEO 84