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How Contextual Commerce Improves Customer Loyalty

Optimizely

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations. Build your online brand.

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On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Guest Emily Pfeiffer 

Kibo

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Shoppers may only see the front-end user experience, but the back-end operational systems play a crucial role in creating frictionless shopping journeys.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

Whether inflation is set to come down or remain high for the foreseeable future, B2B companies should continue to invest in technology that will transform their business, helping them drive success long-term. Why B2B companies should continue to invest in eCommerce technology during an economic downturn.

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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

Objectives can include: Increased share of wallet from existing customers Incremental revenue from new customers. Increased customer loyalty obtained by making buyers’ jobs easier, as evidenced by increased lifetime value of each customer. Enhanced competitive advantage vs. non-Ecommerce enabled competitors.

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Price Parity vs. Dynamic Pricing: Which Is Best for Multichannel Brands?

ecomdash

If you’re selling on multiple marketplaces, you’ve probably already wondered whether you should optimize prices based on the individual marketplace, or keep them uniform for the benefit of your customers. . Customer Loyalty vs. Profits? . Price parity in ecommerce is a complicated issue with no cut-and-dry answers.

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How Blockchain Technology is Shaping Ecommerce

ecomdash

Blockchain technology can keep track of product descriptions and images and share updates to your online store, suppliers, and content creators. Loyalty Rewards Programs. You can completely automate customer loyalty rewards programs. It’s essential that ecommerce retailers stay on top of their supply chain operations.

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WHY YOU NEED TO DIGITALIZE YOUR B2B BUSINESS NOW!

PFS

Roll out standard online self-service features quickly to a subset of customers, migrating targeted segments to low-cost digital channels. Use this shift to fund ongoing digital improvements and experiences as you reduce costs, generate incremental revenue, and improve customer loyalty.

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