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Social Media Water Cooler: August 2019

ROI Revolution

With more than 500,000 users accessing the Explore tab each month, it only made sense for Instagram to monetize this space rather than have brands fighting for organic attention. The roll out includes a subsidiary of Facebook called Calibra, a wallet built into WhatsApp, Messenger, and a standalone app to make and receive payments.

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July 2019 Monthly Marketing Recap

ROI Revolution

Even more surprising than that, retailers outside of Amazon saw a 66% lift in revenue during the two-day event. The rollout includes a subsidiary of Facebook called Calibra – a wallet built into WhatsApp, Messenger, and a standalone app – to make and receive payments. Snapchat Testing Native Checkout Feature in App.