Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
Retail TouchPoints
SEPTEMBER 23, 2022
The idea of bringing in extra cash by selling tech you’ve developed (or acquired) to solve your own business challenges is catching on, with a whole host of other retailers now getting into the “as-a-service” game, including Gap , American Eagle Outfitters , ThredUP and Instacart. But what Amazon is doing now with its sellers is different.
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