New eMarketer Analyst Report: US Beauty E-Commerce 2022
ChannelAdvisor
JUNE 29, 2022
Gen Z (individuals born between 1997 and 2012) is growing up and demonstrating its influence on growing channels like TikTok with viral challenges, hair trends and makeup tutorials. eMarketer also acknowledges that success in 2022 and beyond starts with a multichannel approach and social listening. Expanded Social Selling.
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