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Ecommerce Glossary

AcquireConvert

Click-through rate (CTR) : a measurement of the ratio of customers who click on a link (such as in an ad, organic search or email) versus the number of times it’s viewed: divide the total clicks by the number of page impressions and multiply by 100. .

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56 Experts Uncover the 13 Quickest Ways to Increase Ecommerce Sales

BigCommerce

By just being friendly with all your customers or hiring a virtual assistant to do this you can increase your stores customer retention rate and customer lifetime value substantially. How does it look on mobile/tablet? What do your customers/users think? Take a hard look at every aspect of your site.

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