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Ecommerce Glossary

AcquireConvert

Click-through rate (CTR) : a measurement of the ratio of customers who click on a link (such as in an ad, organic search or email) versus the number of times it’s viewed: divide the total clicks by the number of page impressions and multiply by 100. . It may be managed in-house or through a third-party service.

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Jump your sales on Sears Marketplace with these 5 Tips

ChannelSale

Every big thing once started small; so take marginal profit with cheap price until you have managed to acquire a decent number of customers. Then tweak your pricing strategy and focus on customer retention. Handle listings, inventories, feeds and order fulfillment easily under single roof. Learn from analytics.