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Ecommerce Glossary

AcquireConvert

Click-through rate (CTR) : a measurement of the ratio of customers who click on a link (such as in an ad, organic search or email) versus the number of times it’s viewed: divide the total clicks by the number of page impressions and multiply by 100. . This is outsourced by many ecommerce businesses as they start to grow.

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

With Shop the Look pins users see a product they like, they can stay where they are and buy what they see without leaving Pinterest. This seamless customer experience speeds up the buying process because instead of visiting multiple websites to compare products and prices, customers can comparison-shop in one place.

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56 Experts Uncover the 13 Quickest Ways to Increase Ecommerce Sales

BigCommerce

How to use shipping discounts to reverse cart abandoners. By just being friendly with all your customers or hiring a virtual assistant to do this you can increase your stores customer retention rate and customer lifetime value substantially. Shayla Price, B2B Marketer. The best way to win at UX?

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