article thumbnail

Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Food & Drink emails were so effective that they converted at more than double—with Hobbies & Leisure not far behind: This changes when we consider other statistics, though. But both Hobbies & Leisure and Pet Supplies disappear completely. Not necessarily.

Hobbies 88
article thumbnail

Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

In this article, we’ll explore the performance of these channels and share our recommendations for the rest of the year and beyond. The analysis shows one very clear characteristic shared between the five worst performers: they’re known for comparison shopping. Most importantly, twice as many orders were placed.