Channel Comparison Shopping Leisure Recommendation 
Omnisend
FEBRUARY 9, 2023
In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.
Omnisend
JULY 23, 2023
Consumers are still shopping, but they’re doing so with more caution. At just the right time” messages are more pronounced than ever, making omnichannel marketing on channels that you control exceptionally important. And even that could be considered a hobby or leisure pursuit, depending on the type of purchases being made.
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