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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Consumers Are Shopping in More Locations Than Ever. Target (40%).

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What Should You Look for in an Ecommerce Platform?

Kibo

We’re seeing some online shopping behaviors advance by 3-4 years in only 3-4 months, which makes owning the right ecommerce platform. The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Our research shows that online sellers on 3+ channels see significantly higher revenue than single-channel sellers. NovelTea Tins distributes its products via multiple ecommerce and physical channels.